Social media is an incredibly powerful marketing tool - if used the right way! From building engaged audiences, to boosting engagement on your content, having an effective social media presence is vital in today’s world of digital marketing.
Having a social media strategy is an essential part of growing and promoting a business online - whether that be through paid, or organic strategies. It’s an effective way to build and reach your customers, and gain brand awareness. In fact, 96% of small to medium sized businesses are now using social media in their marketing strategy. And that’s because of one core reason - it works!
If you’re familiar with the world of digital marketing, then you’ll know how important content is! Content marketing has become a powerful strategy for brands wanting to connect and engage with their audiences. One way or another, every single business is using some form of content marketing. Whether it’s simply posting images on their Facebook page, or posting blog articles on their website - it’s all a part of a content strategy.
As a business owner, you know you’ve got to allocate some budget towards your marketing efforts. But how much exactly? While there isn’t one right answer, there are a few things that can help you figure out how much you should spend on marketing your business.
There’s one thing almost every social media marketer can agree on - content is KING. It’s the key to connecting with your audience, which makes it such a crucial aspect of social media marketing. It needs to be engaging, informational, and built for your target audience.
Podcasts have been becoming increasingly popular over the past couple of years, and it’s showing no signs of slowing down! In fact, more brands are embracing the power of podcasts to reach their audience. Not only is it an easy and low-cost piece of content, but it also opens up an entirely new dialogue with your customers, allowing you to give your brand a voice and connect with your audience on a more personal level.
You’ve probably heard all about influencer marketing, but do you know how powerful it actually is? From the likes of Kylie Jenner, PewDiePie, to Wanderlust - all your favourite celebrities, personalities, and social media stars are all, in one way or another, actively engaged in influencer marketing.
If you haven’t jumped on Instagram Stories yet, you’ve been missing out on some huge marketing opportunities! Don’t be fooled, those mere 15 seconds on an Instagram Story can be powerful. Not only does it have the ability to reach more people, but it also allows you to build a genuine relationship with your followers by giving them a ‘behind the scenes’ look into your brand.
In business today, it has become increasingly important to have an online presence. But simply having a Facebook page isn’t nearly enough to get the reach and brand awareness you’ll need to succeed on social media. It’s so much more than simply having an online presence. It’s all about connecting with your customers, and creating a community that trusts and relies on your brand.
Thinking of diving into the world of digital marketing to grow your business? From social media, email, SEO and PPC, digital marketing encompasses a whole heap of marketing strategies that often overwhelm business owners.
It’s the beginning of a new year, and that means fresh starts and a whole lot of change! It makes it the perfect time to start thinking about whether your brand needs a fresh update to start the year off right.
It’s been an epic year in the world of marketing with brands going all out with their marketing campaigns in an effort to engage and connect with their audiences. We’ve seen some epic ones, like the Tesla in space, some hilarious ones - we’re looking at you Amazon - and some eye-opening ones, like Iceland’s Christmas advert.