Digital Marketing Blog


Making your brand a game-changer: how company culture can make a difference

You may think that company culture is simply an internal aspect of a brand - but it’s so much more than that! Here’s how a strong company culture can be a game-changer for your brand.

What is PPC (pay-per-click) advertising, and how does it work?

Heard of pay-per-click advertising, but aren’t quite sure what it is, and how it can help your business? You’ve come to the right place! Here’s our beginners guide to what PPC advertising is, and how it works.

4 steps for turning your leads into conversions

It’s one thing to acquire and attract new leads, but converting those leads into paying customers is a whole other ball game. Here’s 4 steps that’ll help you convert your leads into customers.
How to optimise your landing page for better conversions

How to optimise your landing page for better conversions

Wanting to make the most of your next online campaign? One of the most important things to think about is your campaign’s landing page. Here’s how to optimise your landing page for better conversions.

Marketing 101 - the basic fundamentals you need to know

The wonderful world of marketing is a complex one. That’s why it’s so important to understand the basic fundamentals before undertaking a marketing strategy of your own. Here’s our Marketing 101 guide to help you understand the basic fundamentals of marketing.
5 reasons why your brand might not be thriving

5 reasons why your brand might not be thriving

Nothing’s more frustrating than putting in the hard yards, but not seeing any noticeable results. To tackle the issue head on, you’ll need to understand why your business isn’t experiencing the growth it deserves. Here are 5 common reasons why your brand might not be thriving.

Digital Marketing vs Traditional Marketing - what’s the way to go?

It’s true when they say that everything else in business depends upon marketing - no matter which industry you’re in. It’s a powerful force that helps brands drive awareness, sales, and overall growth. With competition constantly rising, marketing is becoming even more crucial for brands wanting to stay a head of their competitors.

7 ways to improve your organic reach on social media

Social media is an incredibly powerful marketing tool - if used the right way! From building engaged audiences, to boosting engagement on your content, having an effective social media presence is vital in today’s world of digital marketing.

Do you really need to pay for advertising? The role of paid and organic strategies

Having a social media strategy is an essential part of growing and promoting a business online - whether that be through paid, or organic strategies. It’s an effective way to build and reach your customers, and gain brand awareness. In fact, 96% of small to medium sized businesses are now using social media in their marketing strategy. And that’s because of one core reason - it works!

5 of the best types of content for digital marketing in 2019

If you’re familiar with the world of digital marketing, then you’ll know how important content is! Content marketing has become a powerful strategy for brands wanting to connect and engage with their audiences. One way or another, every single business is using some form of content marketing. Whether it’s simply posting images on their Facebook page, or posting blog articles on their website - it’s all a part of a content strategy.

The best marketing budget to help you get results

As a business owner, you know you’ve got to allocate some budget towards your marketing efforts. But how much exactly? While there isn’t one right answer, there are a few things that can help you figure out how much you should spend on marketing your business.

How and why you need a Content Calendar

There’s one thing almost every social media marketer can agree on - content is KING. It’s the key to connecting with your audience, which makes it such a crucial aspect of social media marketing. It needs to be engaging, informational, and built for your target audience.

5 reasons why Podcasts are great for brands

Podcasts have been becoming increasingly popular over the past couple of years, and it’s showing no signs of slowing down! In fact, more brands are embracing the power of podcasts to reach their audience. Not only is it an easy and low-cost piece of content, but it also opens up an entirely new dialogue with your customers, allowing you to give your brand a voice and connect with your audience on a more personal level.

The power of Influencer Marketing

You’ve probably heard all about influencer marketing, but do you know how powerful it actually is? From the likes of Kylie Jenner, PewDiePie, to Wanderlust - all your favourite celebrities, personalities, and social media stars are all, in one way or another, actively engaged in influencer marketing.

Using Instagram Stories to boost your brand

If you haven’t jumped on Instagram Stories yet, you’ve been missing out on some huge marketing opportunities! Don’t be fooled, those mere 15 seconds on an Instagram Story can be powerful. Not only does it have the ability to reach more people, but it also allows you to build a genuine relationship with your followers by giving them a ‘behind the scenes’ look into your brand.

Finding your online community

In business today, it has become increasingly important to have an online presence. But simply having a Facebook page isn’t nearly enough to get the reach and brand awareness you’ll need to succeed on social media. It’s so much more than simply having an online presence. It’s all about connecting with your customers, and creating a community that trusts and relies on your brand.

Why you should hire a digital marketing agency

Thinking of diving into the world of digital marketing to grow your business? From social media, email, SEO and PPC, digital marketing encompasses a whole heap of marketing strategies that often overwhelm business owners.

Does your business need a brand refresh?

It’s the beginning of a new year, and that means fresh starts and a whole lot of change! It makes it the perfect time to start thinking about whether your brand needs a fresh update to start the year off right.

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