How and why you need a Content Calendar

How and why you need a Content Calendar

There’s one thing almost every social media marketer can agree on - content is KING. It’s the key to connecting with your audience, which makes it such a crucial aspect of social media marketing. It needs to be engaging, informational, and built for your target audience. 

There really is no ‘one-size fits all’ method when it comes to content. You’ve got to think about who your target market is, what their needs, wants, likes, and dislikes are to be able to create content that is going to resonate with your audience.

In order to create content that ‘sticks’, you need to put time into creating a Content Calendar to help you plan out your content and social media strategy. 

If the thought of planning and scheduling scares you, don’t let it! It’s not as complicated as you might think. We’ll take you through how and why you need a Content Calendar.  

What is a Content Calendar and why do I need one?

A Content Calendar works as a scheduled plan for all the content you’ll be posting for the month. It should specify the types of content - whether it’s an image, blog, or video - and the social platforms you plan to distribute that piece of content.  

Planning out your posts with a content calendar is the best way to visualise your content strategy, and stay organised with your posting and distribution. Planning ahead of time will allow your schedule to flow better and help you keep a consistent social media strategy for boosted effectiveness.

What you need to include in your Content Calendar 

When it comes to creating a Content Calendar there are three main things you need to include.

1. The types of content you plan to post

First things first, pick the types of content you would like to include in your content strategy. Think about who your audience is, and what types of content they seem to connect with. These can be anything from blog articles, images, videos, GIFS, to podcasts. It’s a good idea to have a mix of different content types within your strategy for variety.

2. The social platforms you will distribute on

Which platforms are your audience on? Whether it’s Facebook, Instagram, LinkedIn, or Twitter, make sure to incorporate the most important ones in your Content Calendar. There’s no point in having great content if no one sees it. So ensure you have a plan on where you’re going to distribute your awesome pieces of content.  

3. What days you’ll post on - your posting frequency

One of the most crucial parts of a Content Calendar is selecting your ‘post days’ and distribution of content within the week, or month. For example, Mondays could be your ‘blog post’ day, Tuesday, and Thursday could be your ‘image post’ days, and Fridays might be the day you release a new video each week. Plan according to what works best for you and your audience. A Content Calendar that works well with one brand, may not be as good for another, so plan a schedule that works for you. 

To help you get started on creating one of your own, here’s an example:

There are a number of platforms out there that can help you dive deeper into scheduling your content. One of our favourites is Trello. It’s an easy-to-use web platform that allows you to put your Content Calendar to full use. You’re able to create ‘Content Cards’ and attach your pieces of content for the month so that your whole team is able to access and view it. With due dates, and labels, it’ll help your whole team stay on top of your whole content marketing strategy. 

Manual posting can be tough work, but lucky for us, there are platforms that can help us automate our scheduling and posting. Many of them require subscriptions, such as Hootsuite, or Later. But if social posting is just another thing added to your plate, these automation platforms can help. 

It really is as easy as that. Once you’ve got your Content Calendar down pat, you’ll notice that executing your content strategy will become a whole lot easier!

Keen for more tips on social media, content, and overall digital marketing strategies? We’ve got you covered at The Backdrop Blog. 

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