We’re only a few weeks away from the new year and that means it’s high time you start thinking about the digital marketing trends that will be in full force in 2019. It’s been an interesting year in the digital marketing space, with huge jumps in artificial intelligence, voice search, social media advertising and more.
But what’s in store for us in 2019? We’ve got you sorted. Here are 6 Digital Marketing trends to look out for in the year to come.
1. Facebook isn’t going anywhere
Facebook is still currently the #1 social media platform in the world, and that isn’t likely to change in 2019. With over 2.27 billion monthly active users, its given brands an opportunity to reach more people than ever before. 93% of marketers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook to market their business - that’s huge! With numbers like that, it’s clear Facebook advertising is here to stay in 2019.
2. Instagram Ads will be even bigger
Instagram is also a massive player in the social media marketing world. It’s because the platform has been on a constant path of growth this year with its monthly active users growing from 700 million in 2017 to 1 billion in 2018. A survey by Social Media today has revealed that three-quarters of marketers surveyed intend to increase their Instagram ad-spend in 2019. Now we’re not necessarily telling you to do the same - however - it’s important to be aware that Instagram advertising is on the come up.
3. Voice Search is hotter than ever
Voice Search is already being used by four out of ten adults, and is expected to reach 50% usage by 2020. The hype around in-home voice devices such as Amazon’s Alexa, and Google Home are responsible for its growth. Not to mention, the likes of digital assistants that we know and love - Siri, Cortana and Google Assistant. 2019 seems like the year you’ll need to start focusing on reinventing your search strategies to optimise for voice.
4. Chatbots are continually on the rise
By 2022, it’s estimated that chatbots will help save businesses over $8 billion per year. Chatbots are great in helping with customer service tasks and giving customers the right information at the right time. In 2019, it’s expected that the development of chatbots will be focused on conversational interfaces. This is already helping businesses overcome the admin of frequently asked questions and helps customers avoid filling out clunky question forms.
In deciding whether or not to invest in a bot, figure out if you'd want to use the bot for customer service or in more of a sales capacity. From there, you can steer yourself toward the technology that makes the most sense for your goals.
One thing to keep in mind is that chatbots are not meant to replace complex human conversations. They can help, but they are constantly evolving and improving, but are set to take off in 2019.
5. Micro-influencer marketing is becoming a thing
We’re no stranger to social media influencers making big impacts on brands. Many of these influencers have millions of followers, with their posts, vlogs, or tweets instantly being seen by more people than TV ad makers could ever hope for.
However, there are a bunch of social media influencers out there, and with their growing popularity, their prices have gone up with it. Instead, businesses are looking into micro-influencer marketing.
Micro-influencers generally have a following of less than 10,000 people, but their followers are more engaged and are genuinely interested in what they have to say. Since most of these smaller influences haven’t figured out how to monetise their efforts, they’re more willing to help smaller brands, and are trustworthy, and down-to-earth. It’s safe to say that micro-influencer marketing will be a big digital marketing trend in 2019.
6. It’s all about Video Marketing
We’ve been seeing video content continue to grow every year, and in 2019 video marketing is going to dominate the content marketing front. And according to Tubular Insights, 80% of what we consume will soon be video content. One of the main types is through live video. The trend of ‘going live’ has grown immensely this year, especially with the likes of Facebook and Instagram. The authenticity of live videos seems to make them especially attractive and meaningful to social media users. It helps increase your brand’s trustworthiness and relevance, making it a digital marketing trend you won’t want to ignore.
7. Content will continue to be king
This year, more and more businesses have been appreciating the power of quality content. And in 2019, it’s predicted that people will further put more trust in reputable content, instead of relying on advertisements. This means your content for next year, should not only be engaging, but informative and educational. By focusing on providing content that is full of value, your audience will appreciate and respect your brand. This shift from advertising to value is going to be a big one in 2019.
As always, every year comes with new challenges and opportunities for brands to take advantage of. With the constant evolution of marketing tools, platforms, and technology, it’s safe to say, we’re going to see a few interesting developments in the year to come. And we’re pumped to see how these digital marketing trends play out in 2019!