Facebook to launch its own dating feature

Facebook to launch its own dating feature

Been on the likes of Tinder or Bumble but still haven’t found your ‘match’? Well, it looks like Facebook’s got your back. 

CEO Mark Zuckerberg made a huge announcement at Facebook’s annual F8 developer conference on Tuesday, saying that Facebook will be launching a new dating feature.

“There are 200 million people on Facebook who list themselves as single. So clearly there’s something to do here. This is going to be for building real, long-term relationships — not just hook-ups," Zuckerberg said.

It’s going to work as an opt-in feature, allowing people to create dating profiles on Facebook. But don’t worry, it won’t be visible to your friends. 

It’ll match users specifically with people they aren’t already friends with. They’ll be able to discover others with similar interests through groups and events. And potential matches will pop up based on dating preferences, common interests, and mutual friends.

According to Facebook’s chief product officer Chris Cox, the feature is suppose to mirror the way people actually date in real life - through events and institutions they’re connected to. 

Here's how it's going to work:

1. Opt in to create a dating profile on Facebook. It won't be visible to your friends, or others who aren't using the dating feature, and it won't show up on the News Feed.

2. Browse events and groups within your city that match your interests. You can select to 'unlock' one for dating, allowing you to see others who have also unlocked that particular event.

3. You'll be matched with people based on mutual interests and friends, including other data Facebook has on you. 

4. If you find someone you're interested in, you'll be able to start a conversation with them in a special inbox that's separate from Messenger and WhatsApp. For safety, only text-based messages can be sent. 

The new feature is likely to be a free service, making it a head-to-head competitor with Tinder. With Facebook’s move into the dating game, shares in Tinder’s parent company Match Group has already fallen by 22 percent. 

Since we all know Facebook has more information about us than any other app, could it mean more relevant matches? Looks like we’ll just have to wait for its release later this year!

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