Advertising in Space - Yay or Nay?

Advertising in Space - Yay or Nay?

The world of advertising has become more competitive than ever, and with that, companies are trying their best to find creative ways to ‘outdo’ each other.

Slapping their brand names on buildings, or breaking the bank on star-studded Super bowl ads - and now, perhaps even advertising in space. 

The idea has been floating around for a while, but hasn’t yet become a common marketing technique, however, it’s been used by a number of organisations around the world.

Some with success, and others.. not so much.

Hyundai’s Message to Space 

Hyundai, being one of the bigger companies to attempt using space as a means of marketing - launched a ‘Message to Space’ campaign back in 2015. They used their Genesis cars to write a message from a 13-year-old girl in Houston to her father in space. The message read, “Steph loves you!” It spanned 5.5 square kilometres, setting a Guinness world record for the largest-ever tire track image.

The video documenting how the message came together quickly went viral - making the stunt a massive success. 

Redbull’s Jump from Space

It’s no surprise that Redbull jumped on the space train considering their history of crazy marketing stunts. They pulled out all the stops this time - capturing footage of Felix Baumgartner’s supersonic freefall from the edge of space. The jump broke the record for breaking the sound barrier without engine power.

The Red bull logo can be seen across the suit and equipment, surely one of the highest profile - and highest altitude - marketing campaigns ever.

Rocket Lab’s Humanity Star

Rocket Lab founder and CEO Peter Beck, created the Humanity Star - a satellite made from carbon fibre with highly reflective panels. Spinning rapidly, the star reflects the sun’s rays back to Earth, creating a flashing light that can be seen against a backdrop of stars. 

The star was launched in January 2018, orbiting the Earth every 90 minutes, and visible from anywhere in the globe. The idea behind it was to encourage everyone to look up, and ponder humanity’s place in the universe. 

In March 2018, the star began it’s final descent into the Earth’s atmosphere, where it burnt up on reentry, leaving no trace. 

The campaign however, did come with criticism. Concerns that the star had no purpose other than to mess up astronomy observations, and considered it to be ‘space graffiti’. 

What do you think?

With more companies dangling the idea of ‘space billboards’ and rockets now being plastered with ads, advertising in space may well become the new marketing trend to look out for. 

But is it really a marketing technique worth trying out? Let us know what you think by leaving a comment on our Facebook post!

 

Tags: Trends digital marketing strategy content marketing

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