If you’re familiar with the world of digital marketing, then you’ll know how important content is! Content marketing has become a powerful strategy for brands wanting to connect and engage with their audiences. One way or another, every single business is using some form of content marketing. Whether it’s simply posting images on their Facebook page, or posting blog articles on their website - it’s all a part of a content strategy.
However, many brands don’t take enough time to think deeper about their content strategy. Who am I targeting? What is the purpose of this piece of content? Is this the type of content my target market would like? These are the types of questions you should be asking yourself before diving into content marketing.
There’s one thing almost every social media marketer can agree on - content is KING. It’s the key to connecting with your audience, which makes it such a crucial aspect of social media marketing. It needs to be engaging, informational, and built for your target audience.
There really is no ‘one-size fits all’ method when it comes to content. You’ve got to think about who your target market is, what their needs, wants, likes, and dislikes are to be able to create content that is going to resonate with your audience.
In order to create content that ‘sticks’, you need to put time into creating a Content Calendar to help you plan out your content and social media strategy.
Podcasts have been becoming increasingly popular over the past couple of years, and it’s showing no signs of slowing down! In fact, more brands are embracing the power of podcasts to reach their audience. Not only is it an easy and low-cost piece of content, but it also opens up an entirely new dialogue with your customers, allowing you to give your brand a voice and connect with your audience on a more personal level.
You’ve probably heard all about influencer marketing, but do you know how powerful it actually is? From the likes of Kylie Jenner, PewDiePie, to Wanderlust - all your favourite celebrities, personalities, and social media stars are all, in one way or another, actively engaged in influencer marketing.
If you aren’t really sure what the big deal about influencers is, sit back and take note. We’re going to take you through how powerful Influencer Marketing can be.
If you haven’t jumped on Instagram Stories yet, you’ve been missing out on some huge marketing opportunities! Don’t be fooled, those mere 15 seconds on an Instagram Story can be powerful. Not only does it have the ability to reach more people, but it also allows you to build a genuine relationship with your followers by giving them a ‘behind the scenes’ look into your brand.
If you’re serious about growing your brand’s following and engagement on Instagram, including stories within your social strategy can do wonders.